From Wild Berry themselves...
"AMERICA'S BEST INCENSE
Our Incense Is Better Because...
We use only the finest fragrances. We work hard to ensure that all our fragrances are alluring and deeply sensual
We use more fragrance per stick. We use up to ten times the amount of fragrance oils used by other brands. The end result is a treat for the senses that's undeniably Wild Berry.
Our proprietary fixative keeps our incense fresher, for longer.
Most importantly we regard incense making as a craft. Although the making of incense is a simple process, we take the time and care to craft our incense by hand, every step of the way."